You don’t get to 11 million likes without a little friendly forcing

Here’s an interesting business model: Tokyo Otaku Mode is a web page that also sports a Facebook page that at the time of writing has elleven million subscribers. Here I’ll just try to give a quick analysis on how they got to such a volume of subscribers.

What I’ve noticed is that the page constantly link to compilations and collections of images that they have on their web page (that’s what most Facebook pages do naturally). The real kicker is that when you go to that page you’ll be forced to register by logging in with your Facebook profile. Forced is a strong word here but there is in fact no other way to access their content without letting them access you. Correction: By visiting their homepage at otakumode.com, you’ll be able to view the content. Though if you follow their Facebook page links you’ll still be forced to login with Facebook.[Here’s an interesting business model: Tokyo Otaku Mode is a web page that also sports a Facebook page that at the time of writing has elleven million subscribers. Here I’ll just try to give a quick analysis on how they got to such a volume of subscribers.

What I’ve noticed is that the page constantly link to compilations and collections of images that they have on their web page (that’s what most Facebook pages do naturally). The real kicker is that when you go to that page you’ll be forced to register by logging in with your Facebook profile. Forced is a strong word here but there is in fact no other way to access their content without letting them access you. Correction: By visiting their homepage at otakumode.com, you’ll be able to view the content. Though if you follow their Facebook page links you’ll still be forced to login with Facebook.]1

Upon initial visit.

Upon initial visit.
Tokyo Otaku Mode Login Process 2
After you agree to login with your Facebook. This means you don’t have to fill in details when you visit their site, and they are better able to find out who their users are. Notice that they will also see your list of friends, which would help them see which of their users are connected.
Tokyo Otaku Mode Login Process 3
“Hey, could we talk to your friends?”
Tokyo Otaku Mode Login Process 4
This, I did not expect after having gone through the Facebook login. A confirmation e-mail was sent to my webmail to ensure that I had used a real email. The web page later asked me if I wanted to receive offers for items in their webshop via email.

Finally you arrive at their page. This process of login does not take long at all, despite all the steps. And what greets you is a social network in itself that allows you to like things and share things with friends both of which will probably happily lead to posts in your Facebook stream prompting people to check it out and that is how you reach 11 million users.

It’s just business.